No Space, No Choice, No Jobs... the inappropriate use of Logos

In this day and age of Brands, Branding, Logos, and countless Internet and Big Corporations actually taking our Votes away through purchasing Congress. The Bold attitudes of Big Business is killing honest small Business whose Brands and Logos are honest. Small Business actually cares, being a small Business I care. My Partner and I are always looking to better the world by improving a message through the arts and music that is not "formula music" and art that is not stagnant or lifestyle based. I was over at You Tube and found one of FTFs Films, I'm taking a long needed break but wanted to address this because it's important for folks to know that their are real folks out there who are in Business who actually care. But to find them, you need to be aware of the Psychology of those who do NOT care about the public as a whole. They only care about their bottom-line. It's always a great honor to get an education through Music and Film for me so I hope you too, get something out of this production by Feed The Fire's "Hardcore Truth" Film.

The Brand of Video Creation: Topic Music - Noise Flower

Image by spike55151 via Flickr

The most powerful way to get your work out successfully and Brand it properly is through Video. Why, because "Video Is Viral."Being a Videoographer has it's responsibilities, even if your creation is an "interpretation." Using others photos or Artwork for example, must contain somewhere their name, using someones Music must contain their name and or production home if required (especially an independent). Tools of the trade are actually quite easy to use, the Technology for creating Videos is kinda cool, but if you want to keep your Friends and or Clients happy, editing the Video to fit the Artist demands better be in place.

Professionalism and competition pretty much demands that one seeking a profession in this line of work, adhere to what the Client or creator of said Music or Video project needs. A consistency of materials is also needed.  This consistency shows up in editing, too many Intros or End Tags for instance, can throw the viewer completely off. A standard, recognizable intro, or even End Tag consistently placed works wonders. A Lecture Video for instance would have a clear cut End Tag that can be placed at the beginning or end of a Video. 10 to 17secs of pure free advertising I say is cool! Something clearly that makes YOUR WORK noticeably YOURS.

The Brand of Powerful Messages

Image via Wikipedia

In a complex world what makes you stand out? What is keeping it Real truly about? What is Image? What is YOUR Reality? and... How do you reach out to touch another, through powerful visualizations, when your vision... is being seen through the lens of some one other than you...?

Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.