Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.
Showing posts with label Oceania. Show all posts
Showing posts with label Oceania. Show all posts
Tuesday, July 27, 2010
The Brand of Powerful Messages
Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.
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