Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.
Showing posts with label New Zealand. Show all posts
Showing posts with label New Zealand. Show all posts
Tuesday, July 27, 2010
The Brand of Powerful Messages
Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.
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