Showing posts with label New Zealand. Show all posts
Showing posts with label New Zealand. Show all posts

Tuesday, July 27, 2010

The Brand of Powerful Messages

Jordan Reyne 2009Image via Wikipedia
In a complex world what makes you stand out? What is keeping it Real truly about? What is Image? What is YOUR Reality? and... How do you reach out to touch another, through powerful visualizations, when your vision... is being seen through the lens of some one other than you...?

Music is a tool, that has a brand, it's a tool that expresses a "Brand," or viewpoint, or concept of the Composer. Many will argue that "Branding" isn't important, you don't need a "Brand." However, if there were no real distinctive Brands, their would be no real individualized expression in Music or the Arts. The Music would clearly suffer. A Brand signifies the professionalism of the Artist, and takes the Artist out of a "formula based" sounding all alike regime. The individual comes into the real expression of their work, instead of sounding like a drone's copy of another.